This is a creatively designed billboard by DDB Canada for Pacific Blue Cross travel insurance. The billboard makes use of a familiar image that all of us might have seen during our journeys.
As in every insurance ads, it also tries to awake the insecurity feeling of the target audience.
The warning reads- You are now entering a high-cost medical zone.
Use caution.
Or buy travel insurance at 1 800 USE-BLUE
I think that this billboard is a result of meticulous thinking from the creative minds at DDB.
CREDITS
Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Art Director: Daryl Gardiner
Account Manager: Scott Barr
Print Producer: Amanda Dring
