Following the immense success of Apple’s iPod ad campaign to promote its digital music player, it has decided to carry forward the concept with new Mac-centric ‘Get a Mac’ ad campaign. However, expenditure of the campaign is likely to be less if compared with the cost of previous ad campaign of Apple.
The advertisement campaign of Apple this time around has been simple and straight and to some extent bluntly comparing with Microsoft. Columnist Brandon Watts is of the view that these ads are quite harsh to Microsoft.
Apple has used two distinct individuals to represent the difference between Windows and OS X.
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