Arnold Worldwide has launched an advertising campaign for The American Legacy Foundation. The Truth anti smoking campaign will take on the questionable marketing tactics that the tobacco industries undertake in so many ways across all the media.
Arnold Worldwide has created four new documentaries along with Crispin Porter+Bogusky. The ad will run through October on youth channels like MTV and Comedy Central. The ad campaign is targeting 12 to 17 year olds. In the ad, like a reality show, an actor and a camera crew posing to be a documentary maker ask people health related questions on the street of Washington.
