This is a classical print advertisement for creating awareness for bulimia nervosa. The extremely skinny doll looking like a Barbie is fantastically depicting the adverse effect of the disorder. The ad has been created by McCann Erickson, Prague for the Anabell Foundation, which works for spreading awareness of the eating disorder.
The ad also carries a hotline number to be contacted if any one is distressed with bulimia.
Via Frederiksamuel.com