These ads for canal +, created by SAATCHI & SAATCHI Sweden, present a clever concept with the copy. The ads try to present canal+ as a channel without interrupting ads.
The ads urge the viewers to watch the programs without interruption. Naturally, ads are an indispensable menace for a viewer while watching his favorite program. The viewer has to tolerate ads for various products like cheap hamburger, healthy potato chips, toothpaste etc.
Well, the way the message has been presented is laudable. However a natural doubt may creep into our minds. Will a channel without advertisements be able to sustain? If it can, it will be a unique case. We have read about the benefits of advertisement, and how it helps us many ways. Even canal +, which claims no ads during programs, needs an ad to make itself know.
