Telling lies may help you to become a success in advertising, if you are honest. In their new campaign, Toshiba is giving bold guarantee offers for its laptop.
In this spot, created by McCann Erickson Germany, we can see a man who carelessly handles his laptop(its Toshiba). Whenever damage happens to the laptop, he does not become angry or desperate. He seems happy.
However, I doubt whether this bold âno matter whatâ guarantee from Toshiba will work. Are they just exaggerating their service? Or, are they sincere? What are the advantages of Toshiba from other brands, when it comes to the issue of guarantee?
If this is true, great. But, a promise is a promise. Otherwise, it will backfire. Because consumers have plenty of platforms to discuss and share their experience at social networking sites.
