This print advertisement was launched by YWCA, Canada that fights for the rights of women. The advertisement urges people to help and to make this organization strong to fight against crimes against women and their rights. The advertisement aims to show as the story printed on the newspapers starts disappearing towards as it proceeds to its end depicting this is how crime against women will disappear with helping this organization.
The idea is not exactly fresh and the same idea was used in an ad aims at creating awareness for blindness. Further, the presentation of the ad lacks the hard hitting force and penetration, which is always required in these kinds of advertisements.
The copy of the ad says, ‘You can make stories like this disappear’. The ad was created by MacLaren McCann.
Via Hout Lust
