This is such a clever ad campaign based on a simple, yet attractively fresh concept.
No, we canât accurately say that it is an ad campaign. Ok, these ads are developed by Mayo Draft FCB.
The ads feature rubbers trying to rebuke pencils. They are presented as policeman and professor. The approach is indeed humorous and attractive.
The copy reads- Your pencil needs to be corrected.
CREDITS
Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Directors: Mariano Escobal, Gabriel Capurro
Copywriters: Jefferson Cortavarria, Juan Miguel Morales
Illustrator: Gabriel Capurro
