In a bid to offer to new opportunities to advertisers, the cable outfit Yes Network, which telecasts Yankee games has introduced an one and half a minute of ad spot at the end of the fifth inning.
The content break can be served as a platform for latest movie trailers or television special promos. Going by the response it gets, it seems Yes has struck a right chord with the advertisers. Fox is buying some time for its FX original series. National Geographic also has bought spot for its upcoming Space Race: The Untold Story. Fox has apparently signed a three-year deal at a ‘seven figure’ annual price.
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