This ad for Yamahaâs motor oil, created by 1861 United, Milan caught the attention of Adpunch, just because of its sheer difference. This ad for Yamalube, portrays a bike in the form of blood vessels. With a caption- âbloody oilâ
The peculiarity of this ad is, of course, its strength of concept which has a power to grab the attention. But, more than that, this ad conveys indirectly more information about the product. We just remember our science class when we see this illustration. We need blood in our vessels, and that makes us live. Yamalube emulates this idea-this motor oil is essential for your vehicle’s smooth function, to maintain its life. That is why the ad claims that it is a ‘bloody oil’
Credits:
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Francesco Poletti, Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Carlo Grimaldi
Post Production: Carlo Grimaldi
Art Buyer: Maria Benenati
