Yahoo has recently announced that it is likely to begin experiment with an advertising platform, which will be serving ads especially customized for smaller screens. The company is also working on sorting out problem of bandwidth constraints of mobile phones. However, cell phone users are at present able to use their phones for internet and for search operations but without banner ads.
Though many companies have customized their websites specifically for the mobile phones but the technology is not robust enough to include banner ads or other forms of interactive advertisements. Now Yahoo has started to experiment to enable these ads to appear on cell phones. Pepsi is likely to be among the first advertisers to try this platform of Yahoo.
If the present experiment turns out to be successful, Yahoo, which is trailing Google in search ads, will surely be able to receive a significant boost to its advertisement revenue. Moreover, this is a pre-mature stage to speculate whether revenue from this platform will be able to offset the difference created by search ads.
Read
