Xpressdirect has recently launched a print advertising campaign to promote its services, which is of course a delight to watch but it the idea used in the ad is not at all fresh. The campaign aims to authenticate its perfect services of delivering consignments irrespective of place, landscapes and difficulties. To exaggerate the idea the campaign is showing Antarctic, island, tough interior place in mountain range and if there is any place under the sea as the delivery point.
Creativity and imagination till now has not been much exercised in this area of advertising. We have been witnessing many advertisement parallel to the same idea, however, they some time differ in the execution clearly signaling towards the fact that there may not be much room for improvement.
The advertising campaign has used once again a somewhat repeated punch-line, whatever, wherever, whenever. The campaign is credited to The Johnson Group, Chattanooga, Tennessee, USA.
Via Ads of the World
