An ambient effort to lure male cross dressers into Xdress.com, which is an online boutique for them. This cross dressing ad initiative has been done by Spring, Vancouver.
To attract the group, adhesive dresses containing the siteâs URL that could easily be applied to public washroom symbols were made.
CREDITS
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
