WWF continuing its movement to promote environmental issues had launched this advertisement campaign under the title ‘save trees’. The campaign precisely urges people to plant more trees in order to save human life. The campaign specifically aims at creating awareness for environment conservation by portraying the horrific future when human lives are endangered.
The advertisements are showing army men laying dead in the barren land without trees depicting the human life is greatly endangered if the trees are continue to be depleted vigorously.
The campaign is showing army men laying dead probably with a view to convey that there is a persistent need of taking effort at war level to protect the environment. However, this campaign unlike other campaign of the organization is not at all hard-hitting and impressive. The campaign was created by O & M, India.
Via Twenty Four
