The World Wildlife Fund always comes out with powerful advertisement campaigns in order to save this planet and the wildlife. WWF has recently launched a hard-hitting advertisement campaign in Romania to create awareness of the need to conserve iyts national Parks and vegetation. The campaign includes online, print and television mediums.
The print campaign titled ‘for a living planet’ is showing a world with completely depleted vegetation where the trees have been depicted in the form of an idol made of stone. And the animals are worshipping those trees in an ancient style.
The television campaign has laid emphasis on the conservation of the National Parks. The ad urges people to sign petitions in order to extend their support and efforts to conservation of the earth, which is just a click away. The ad campaign is credited to Ogilvy.
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