World Wildlife Fund launched this interesting print advertisement in China to create awareness about fast delpeting forests and natural resources, which may cause destruction of human lives in near future. Though the advertisement is apparently based on strong typography using Chinese script, but it also has a very strong visual sense as well. The advertisement is showing words, forest, woods, tree and death, written in chinese script. But the arrangement of the script gives impresion of a tree and consequently showing how a forest reduced to woods and then tree to eventually end up at cross depicting death.
However, afews eyebrows were raised over the depiction of cross as in Chinesthe sign means 10 and in addition to it the last sign of cross is irrelevant in China as majority of population are not christian. The tag line of the advertisement reads, ‘Pay attention to the continuous development of forest resources’. The advertisement was created by Shunya, Beijing, China.
Via Ads of the World
