Well, this is a remarkably unique work. A small brochure, so small that you need a microscope to read it. Absurd? Well, there is a solid reason- the brochureâs aim was to attract more students to Molecular Biology and other nature science studies.
The brochure, developed by Uncle Grey, was for University of Aarhus which had experienced a decline of students at the nature science studies. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. It was handed out to students at all major colleges.
The press release says- The brochure immediately became a collectorâs item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies.
The brochure is the result of clever thinking. But its effectiveness is dubious. Thatâs why I wonder when they says about the 67% increase of applications for the Molecular Biology and other nature science studies.
CREDITS
Advertising Agency: Uncle Grey, Ã rhus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaard
