Work your curves

Dr Prem Digital Healthcare Marketing

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How dare! These shameless babes are blaming our attention!

Well, babes. It’s your duty to pose for the lingerie. That’s what you are paid for. Its our instinctive to notice unnecessary details. But, you got it- we missed a lot!

This campaign for Fayreform lingerie features babes who poke fun at our ‘fixed’ gazes. One says- Bet you didn’t notice the guy in the ape suit.

Dr Prem Web Design and Development

Another says- Bet you didn’t notice the armadillo.

The campaign urges more winnable babes- Work your curves

CREDITS

Agency: Saatchi & Saatchi, New Zealand

Executive Creative Director: Mike O’Sullivan

Creative Group Heads: Rob Beamish & Hilary Badger

Photographer: Craig Owen

Via: Addshots

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