You would have come across this interesting word art quite a few times. Technically termed ‘Wordle’, this concept involves the creation of ‘word clouds from any text’ that you enter. Interestingly, the most repeated words will be given prominence in the Wordle that’s created. One of the advantages of this promotional tool is its ability to capture viewer attention. And subsequently direct them to its source for more information. The only question though is – will this tool sustain its effectiveness for ever? On behalf of the advertising world, let’s hope it does!
