We have seen many breast cancer awareness efforts earlier. Here is another ambient effort from Woman Today Asia, with a view to educate women about breast cancer.
With the creative support of Bates141, Manila, they created an instructional flyer for self examination and distributed it during the month of October which is the brest cancer awrenes month. The insert gave them information to do self examination with the help of their fingers.
CREDITS
Advertising Agency: Bates141, Manila, The Philippines
Creative Director: Joey Ong
Art Director: Dan Pambid
Copywriters: Sara Badr, Macky Mina
Producer: Ayie Tama