Will Vodafone discard the Zoozoo?

Dr Prem Digital Healthcare Marketing

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Though it has been given a much required interval for a while, I strongly believe that the answer for the above question will be an emphatic ‘no’. Zoozoo, the cute, egg-headed character, invaded the minds of viewers and scripted a new history for Indian advertising with their meaningfully meaningless murmurs.

Dr Prem Web Design and Development

Zoozoo was developed by Ogilvy and Mather (O & M). Vodafone introduced them on television screens during the 2009 IPL matches. Ever since then, Zoozoo has been a superstar with so many fans in India and abroad. (Now, it has With more than six lakhs fans on Facebook )

The zoozoos are given a break from the TV Screens now. An animated parrot is promoting Vodafone services in the latest series of advertisements.

It is a good sign that Vodafone is not forcing the cute characters again. Zoozoos sure needs a break. After that required break, they will come back, with a new surprise element.

Dr Prem Healthcare Social Media Marketing
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