Advertising for public awareness, especially when they are carrying messages with serious concerns, should not be judged for its creativity alone lest we will insensitively forget the message.
Anyway, this print campaign for Samaritano leads us to know some strangely serious subject.
The copy reads- WHAT IS REALLY TERRIFYING IS TO KNOW THAT SOMEONE IS AFRAID OF A CHILD.In Congo children are accused and tortured because they are thought to be witches.
Help us to help them.
The ads feature children who look like witches and vampires.
CREDITS
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina DâAndrea, Carlo Pinzi
Photographer: Achim Lippoth
Post Production: Germano Finco
