Depicting a bulb to indicate creativity or idea is not a new one. This print campaign for Brazilian advertising festival, developed by F/Nazca Saatchi & Saatchi, also moves along this line. However, these ads have a fresh, humorous fragrance of creativity and innovation.
The ads feature many âbrainsâ searching for the bulb(idea), and the copy reads- Many try, a few get it.
Though there is not a highly innovative idea present in these ads, the sensible and clever placing of right ingredients indeed makes them seem innovative.
CREDITS
Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Eric Ribeiro
Illustrator: Tribbo Post
Copywriter: Pedro Prado
