As an Indian, I canât imagine Yoga as a sexy manifestation of physical exercise. When you sell a pure form of art or tradition, when you make it a business, it inevitably loses its purity. That is what I felt when I saw these ads for Life Yoga.
The ads, developed by Leo Burnett Hong Kong, show hot girls who melts down with Yoga. The copy reads- Sweat off your flab. (but what about the head?)
Agency: Leo Burnett Hong Kong
Executive Creative Director:Connie Lo
Creative Director: miranda shing
Art Director: Miranda Shing, Timothy Li
Copywriter: Paul Yu, Cyrus Ho
Via: best ads on tv
