Panasonic is trying to sell its vacuum cleaners through its new ambient advertising fun. To beat the competition, the brand needed to adopt a simple method, devoid of any technical jargon.
So, with the creative support of Saatchi & Saatchi, Indonesia, Panasonic created a 3-d image on an actual carpet. The carpets, which were rolled out at malls and food courts, showed a 3-d image of a dusty box of full of bugs. This effort really surprised the people.
CREDITS
Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
