Well, I believe it’s not entirely true. There are some, for whom corporate brochure is a must a read, 😉
1. The entire corporate communication team, from the editor to the proof reader.
2. The in-house apprentice or trainee copywriter who wanted to create an out of the world copy.
3. His girlfriend and their girlfriends whom he secretly wants to impress.
4. The publisher and some of their probable clients.
5. The photographer and some of their probable clients.
6. The waiting visitor/marketing guy at the reception center.
7. The fresh MBA who wants to gather “strategic” knowledge and “vision” and “mission statements” of its future employer.
