Don’t get me on the wrong foot…am not an MCP. This sound beat has been conveyed by the president of Leo Burnett Asia Pacific Michelle Kristula-Green. And she strongly puts stress on advertisers to understand women better because “the emergence of economically empowered women will shape today’s advertising.”
I put a thinking cap (sometimes I try to do that and manifestly fail) over president’s comments, now ad workers have to work more in conjunction with advertisers and survey companies. Communication needs more sophistication and classiness, I feel. Because they should not hurt women’s subtleties and should deliver them message, visuals, sounds, images that depict true emotional richness.
Sounds surreal, huh..
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