Entering teenage is a turning point in everyoneâs life. This is when kids are starting to shed their lollipop fairy dreams and preparing themselves to face the real rough world. Indeed, teenage is not so completely based on rough awakening. However, this is an important step to such a wide awakening. This print campaign for I VOW banks on this particular aspect.
The campaign developed by Black Sheep Bangalore âfocuses on communication for pre-teen wearâ and targets this age group. The campaign is centered on the positioning statement âgrow-upâ.
The inherent concept of this campaign is brilliant; however the subtle way of communication makes it a bit difficult to convey it.
CREDITS:
Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar
