This is an interesting and hard-hitting print advertisement campaign launched by Whale and Dolphin Conservation Society to create awareness regarding the threatened species. The campaign was undertaken with a view to urge people to participate and contribute to environment conservation and to protect those species who are endangered due to pollution. The advertisements are amusingly showing dolphin adopting different ways and techniques to ward off pollution or protect itself from sea pollution.
The campaign has produced an engaging and compelling advertisement that are representing self-expressive genre of advertisements. The photography and the art direction have helped the campaign immensely to present a visually remarkable campaign. The copy of the advertisement reads, ‘They can’t afford to wait for evolution.
Help protect dolphins from noise pollution of the ocean – with a donation: www.wdcs.org‘. The campaign was developed by Jung von Matt, Hamburg, Germany.
Via Ads of the World
