Of course, Washington Post would do it was a distant dream until recently. Be it anything, Washington Post has launched its sponsored Blogroll service in Beta. In plain words, it is Post’s ad network, which is now entrusted with handling blogger’s ad sales, making bloggers free of this particular task.
The most fascinating aspect of this new initiatives is that the participating blogs will appear on the homepage of Washington Post, in a little box. Undoubtedly, for many this is no less than music to their ears as it can potentially boost the traffic of the blogs appearing on the home page.
Washington Post has suggested to emphasize technology, business, health, automotive and travel topics though they are open to welcome any submission.
