A noble tradition and a novel advertising idea combine to form a channel for charity in Brazil. Every company runs a Warm Winter Campaign to collect advertising funds from its employees. And the funds are used to create âadvertising toolsâ like pullovers, hats, scarves, and blankets. These objects carry campaign copy on them and are placed at strategic locations for visibility, thereby replacing the traditional paper instrument for promotion. Apparently, at the end of the campaign, these items are donated to the needy. Advertising does subvert its primary objective – Brand Awareness – at times!
Via:Adsoftheworld
