It is weird, but the wacky commercial adds works. The wackiest ads have proven to be more fruitful as compared to the simpler ones. The reason is that these wacky advertisements grab the attention of the large community of people. They want to see it again and again and want to understand the whole idea. This way the businesses to create the niche for themselves among people at large through these ads. Whether they are being shown in a positive or in a negative context, their results are always positive for the business.
If an ad is shown for a business, the results are always having a good and positive impact on the sale of a business. The sale goes up as is being accepted by most of the professionals. The professionals believe that if an ad is shown on television or through some other medium, they bring in customers which in turn have an impact on the sale of the product. This is the reason why the ad world is growing bigger and bigger day by day, and every business owner wants his business to be popular, which is easier for them to get through ads.
Despite the rise of internet all over the world, local advertising is the most resilient form of geographically targeted advertising. Television is still the most popular form of advertising which has been tried over time. While the returns of newspaper and yellow pages have dropped over the past decade, local television ads have grown. The local advertising sales have grown to 0.35% while national advertising sales have grown at 3.33%. When people want to have an impact, they still want to get their audience directly through television says Robbin Flynn, a senior analyst at SNL kagan, a senior media research ad firm. He adds that when it comes to local television spots. People at large prefer to watch wacky and funny things on television.
Blanketing markets under one head is more efficient, but most of businesses cannot effort it. The web is most economical in terms of cost, still this is no panacea. âPretty much of our business is created with these ads. The advertisements are important for every business and this is how people know us â, says Adam Noska, a business operator.
Owner Lynne Davidson started airing business when it had dipped seven years ago. Since then the customers enter singing the jingle and the business is again on rise.
Don Lutrario, owner of retractable owner company Fiberama likes to see the glimmer of recognition when the customers enter the retail shop. He says that people get excited to see the same person while shopping whom they have seen on the television. They try to impress the customers that you are not going to meet the superstars in KFC, and they get their business done by utilizing their own people and making their own people stars.
The result shows they got 20-30 % of customers to the stores by showing their own people on cable T.V. He says some weeks we get tons of traffic because of them and not so much on other weeks. The week they make a new ad, which is obviously more creative than the previous, one brings them a lot of traffic, and when the rate of incoming traffic is low they try to think of a more creative ad which again brings them the bulk.
Bruce Goldburg, owner of crazy Bruceâs liquors, stopped at nothing to look crazy in order to grab the attention. He sung few lines for the name of his store with dog barks. He gained a lot of popularity and when he sold the business to the new owner of the store. The new owner says, the dollar value of goodwill created by the image of Goldburgâs image counted for the purchase price of the store, they had included a commitment to do new 15 commercials for the store even after he had sold the store.
A firm namely Cardiâs furniture stars in their own commercials. They have been starring in their own business since the beginning, which has made them famous and has yielded them good results. Their latest starring is their 89 year old mother. In this commercial the brothers walk over the soccer field only to get kicked off. Cardiâs says that this commercial has brought them a bulk of customers.
