Car brands aren’t the first names that you would associate with a social cause. The connect just seems to be missing. However, BMW turned things around with its Fallon initiative and now, Volvo has jumped on the bandwagon.The global premium car giant has collaborated with the NSW Foundation of Australia to support the fight against Asthma – a disease that has afflicted 2.2 million Australians, with 6 of them dying every day. A slick creative featuring Volvo cars and a breathtaking chase, the video strikes a chord instantly with speed aficionados. However, the striking disconnect between the theme and the video may leave critics a tad disappointed. We believe the primary focus has been on drawing the attention of the viewer and let the end credits establish the theme. A great attempt, nevertheless!
Via:Duncans
