This is a hilarious advertisement campaign launched by Volkswagen to promote its crafter. The campaign concentrates on the safety aspect of the car and outlines the safety measures which have been provided in it. The campaign has taken humorous approach to underscore the importance of safety measures. The advertisement is showing people involved in such awkward activities which could be proved fatal to them despite of the fact the steps being taken were grossly unessential. The advertisements are showing a man standing on a tall but slim wooden support, another man is trying to diffuse a bomb while the third despite surrounded by honey bees has dressed up to attract them.
The presentation of the advertisement revolves around dangerous work practices in order to focus the safety aspect in an exaggerated manner. However, the campaign is of course based on a remarkable idea. The photography and the art direction in the campaign proved to be impeccable. The punch line of the ad reads, ‘Why take unnecessary risks at work?’
Via Advertolog
