Ads can sometimes throw the audience off-track. Yes, we do prefer intelligence to stupidity, but the whole idea can at times be perceived inaccurately. With the Volkswagen Touareg bandit ad, you’re left wondering if the company is talking about keeping the SUV’s new features under wraps or equating it with the intimidating nature of bandits. In any case, the ad has the potential to arouse a lot of curiosity and that should work for the company.
Source:Chiquiads
