This another print advertisement campaign launched by Volkswagen to promote its Golf GTI edition 30. The campaign is laying emphasis on the unimaginable power of the engine of the product it aims to market. The advertisement is showing a horse and the riders are reduced greatly in size to portray the power of the car.
The riders featured in the campaign have been dwarfed in such s small size that if the car would have been slightly more powerful these riders would have been vanished from the canvas. However, the campaign represents a very good example of a perfect exaggeration of the idea.
The copy of the ad reads, ‘Just 5.9 kilograms per horsepower. The Golf GTI edition 30’. The campaign was developed by DDB, Berlin.
Via Frederik Samuel
