Volkswagen ad campaign ‘Ship’ for its Polo car, highlights the classical heritage of the brand through its picture. The old torn picture of a sad girl and passing ship depicts a bygone vintage era. There is a tug at a memory of regret of having missed the ship. It seems to convey, what one couldn’t afford then is affordable now. The punch line says:
Polo. At a price that won’t be back.
Urging as if not to miss the ship all over again.
source:adsoftheworld
