Pickpockets can smile. Apart from cops, Vodafone has also got a concern for you. I am talking about Vodafoneâs recent âbold campaignâ with the help of pickpockets. Like it or not. But, itâs true.
This âout-of-pocketâ idea was based on the fact that Romania is a country in which a phone is stolen in every two minutes. So, Vodafone decides to make awareness among the people about the necessity of insuring their phones in this cellphone thievesâ paradise. So they hired professional pickpockets to slip the flyers promoting the Vodafone insurance into people bags, purses and pockets.
The concept is indeed..what can I say.. unique. However, Vodafone, you are promoting thieves too.
Credits:
Agency: McCann Erickson, Romania
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Via: Adoholic
