So, its holiday season, and a season for late-night parties. This is also a season for Advertising efforts against drunk-driving, and even hangover can be dangerous. Well, some things can not be reversed. Some ad people even spared a beer for Santa Clause instead of cookies and milk. Vodafone also joins the bandwagon, by creating an ad about the dangers of using mobile phone while driving.
The print ad, developed by Colenso BBDO, cleverly shows a crash scene caused by the use of mobile phone while driving. The intelligent concept indicates the danger without any âbloodyâ images.
The copy reads- Make sure you and your teenagers stay safe on the road. Using a mobile while driving is dangerous and illegal. Pull over to the side of the road, or switch it off when driving.
CREDITS
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Creatives: Alex Bartleet, Daniel Nelson
Retoucher: Kevin Hyde
Photographer: Giona Bridler
Agency Producer: Kate Wright
Account Manager: james Cummins
Via: Ads of the world
