So, be careful. Animals on your TV may jump out from your screen, like that scary girl from The Ring jumps out from a screen, spreading fear everywhere.
But, here, the animals wonât be as scary; they will be like your pet dogs. Even if it is a Dinauser. The ad, developed by Lobo, Santiago, Chile, promotes the VIERA TV (PANASONIC company) in Chile. The ad features a women who asks the naughty Dino who jumps out from the TV to go back.
The creative strategy for this ad, though not so fresh, attracts us, and makes us notice the ad.
CREDITS
Advertising Agency: Lobo, Santiago, Chile
Creative Director: Christian Quintana
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Ricardo Salamanca
Via: Pixel pasta
