What is a virtual brand? A branded vision, perception or ideology publicized (directly or via cross section media) through cyber space. Virtual brands can be placed on the websites as well as television and other advertising medium.
This is a restrained and tactful advertising idea where as they are strategically placed onto the medium without letting the viewer, reader, customers know that this is a branding exercise.
Virtual brands can also take mixed bag advertising modes. Here, the clients can leverage the available resources to reach out to the customers. It also can help build a long term integrated marketing communication program for the company.
If you are an online and gaming aficionado a recent survey finding can enliven your mood. Nielson Interactive Entertainment in conjunction with Adweek, Brandweek, Media week, Billboard, Sporting Goods Business and Hollywood reporter surveyed 13-34 male demography in 8 U S cities and has come out with some interesting outputs. The 68% of sample respondents remember Cingular logo and its message ‘need for speed’ and more surprisingly 39% do not find the advertising at all intrusive as they have sort of enjoyed the pervasive ads.
The survey is expected to be released in couple of weeks.
