Cellphone and media companies in the coming years are expecting a substantial growing demand for advertising on cellphones. Newer options like advertising-subsidized video services executives feel will rock the industry. They are not wrong because these marketers can sniff dollars. Major players are quiet upbeat with the mood, Viacom Inc, for example which owns brands like MTV and Comedy Central plans to play a major role in unveiling trials of mobile ad by next year. Viacom is talking to some major operators in this regard. Viacom Chief Executive Tom Freston is excited and he feels that advertisers are genuinely interested
Via [Reuters]
