Google and classified ad provider Verizon Superpages.com have signed a deal where Verizon sales executives will sell Google adword to its tens of thousands of yellow page marketers. Under the agreement the sales executives along with print ads will offer potential marketers Google Adwords campaigns.
Superpages.com due to its lack of inventory on its own site was till unable to keep with advertisers demand. Now this deal will allow them to better utilize the excess budget of an advertiser and they will be able to plug that advertiser in Goolgle environment.
Under the agreement Superpages will manage its client account and buy advertising space from Google on their behalf.
More on [Clickz] and [Webpronews]