The U.S. Army has recently launched its latest two-word $1 billion recruiting catchphrase. The army has replaced its ‘An Army of One’ with a new slogan of just two words, ‘Army Strong’. According to reports the new slogan is expected to be running for next five years. The incumbent slogan that ran for five years had replaced the slogan, ‘Be all You Can Be’, which stayed for 20 years in the office.
The slogan is formulated by the McCann Worldgroup Communications which has recently inked a five year contract with the army setting aside three other companies in the frame. Reports suggest that the company has been paid $200 million to the company for devising this two-word slogan.
The outgoing slogan was devised by the leading advertising agency Leo Burnett Worldwide. However, the slogan came into fierce criticism for being awkward and that required frequent explanations from Army.
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