Creativity, not everybodyâs cup of tea. Indeed, everyone have their own distinct characteristics and unique abilities. But, creativity. That is something different and only a few people are bestowed with that gift. When we are thinking about advertising, the first thing which comes up our mind is the power of creativity.
This print campaign for Master program in advertising at new bulgarian university, developed by Saatchi & Saatchi, invites prospective students who have an âuntamed and unburdened’ imagination, which is indeed a prerequisite for any creative person. The ads are noticeable with its art-direction which denotes the wild imagination of creativity.
CREDITS
Advertising Agency: Saatchi & Saatchi , Sofia, Bulgaria
Creative Director: Georgi Ivanov
Art Director: Stefana Dineva
Copywriter: Radomir Ivanov
Illustrator: Emanuela Belovarski
