Well, you can make magic on a currency, convey your message and get noticed. This campaign for Union bank, created by Mudra Communications, Mumbai, India, aims to announce its joint account service. Thanks. Mahatma Gandhi, Abraham Lincoln and Mao se tung were married people.
These ads show Mahatma Gandhi, Abraham Lincoln and Mao Tse-tung with their significant ones. Apart from the Indian currency, by showing dollar and Chinese currency, the campaign aims to convey the message that union bank is suitable for universal financial dealings.
If a bank provides the facility of joint account, it is good news, especially in India. These ads convey the message clearly to the targeted audience. Let us not discuss about creativity here. Money matters.
Credits:
Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Director: Parag Shahane
Art Director: Kiran Parihar
Copywriter: RK Johnson
Illustrator: Sahebrao Hare
Account Supervisors: Dominic Savio
Retouching: Mangesh Kadam
Via: Ads of the world
