WaSH 2010 is a new campaign for UNICEF which sheds light on the horrific factS about unsafe water. The campaign started at March 22, World Water Day, in 500 Belgian cinemas. It will run for three months.
The campaign says- Unsafe water kills a child every 20 seconds in the world. This is unacceptable. Together we can save 5,000 children every day. Help us to change this situation. More information on www.unicef.be.
The ad is slightly disturbing and indeed a moving one. It asks the viewers to Safe Water Box to provide children and their families with the minimum amount of water.
