To fight AIDS in Asia, U2 lead singer Bono has launched Red Amex credit card. The U2 front man in this noble cause has also been supported by supermodel Elle Macpherson. One percent of the generated revenue will go to people who are combating AIDS in the continent. The Irish singer says, “This is really sexy to me. It is sexy to want to change the world. Red is a 21st-century idea. I think doing the Red thing, doing good, will turn out to be good business for them.” The series of products which will be sold under the Red brand include Giorgio Armani, Gap and trainer firm Converse.
Via [Thisislondon]
