Well, even if the world, like depicted in the disaster movie 2012, is going to end and all the living and lifeless things turn upside down in the macabre dance of nature, your car tyres will remain to the road, thank God. Or even if Katrina, or some other female-natured destructive winds come along your way, donât worry. Besides, you need not worry about the tyres even if alien flying vehicles try to steal your vehicle. Promise from Yokohama: Tyres that grips to the road.
This print ad for Yokohama, developed by Inventa, Guatemala, aims to project the tyres as constant, effective and powerful with ample grip. The way to communicate this message is through a bit funny exaggerated way, and it indeed grabs our attention.
Credits
Advertising Agency: Inventa, Guatemala, Guatemala
Creative Directors: Fredy Azañón, Diego Monterroso
Art Director / Copywriter / Illustrator: Fredy Azañón
Photographer: Ivan Cash
