TV commercial is ruling the advertising world in US. According to the news survey conducted by Nielsen a huge 82 percent of Americans say television advertising is the most influential, newspaper which came second scored only 7 percent, radio 5 percent, the Internet and magazines with only 4 percent.
On Nielsen’s question to ‘the most authoritative’ ad medium; 51 percent cited television, 24 percent for newspapers, 11 percent for magazines, 10 percent for radio, and 5 percent for the Internet.
